Knowing customers and Competitors

 When starting a new business you have to no what the customers consider to be important. A business does not have to have the best all around product, just one that customers believe will meet their expectations and needs. Everybody can be different in a lot of ways, but are alike in their need for everyday living. Say if you  want to buy a pair of shoes, most everybody are going to look at 3 main things: comfort, durability and looks. If people go out to eat dinner, they want to be treated like their business is important to the restaurant.  Who wants a rude and uncaring waitress? Their food might not be the greatest, but if they treat people well and with respect they will probably keep coming back.
 To know the competition will help people figure out what the customers expect. It will also help to figure out what people do not like about a product. Knowing this it will help to make your product better.
 I read an article on line about the legalization on marijuana. They are definitely keeping up with their customers need for privacy, plus some are to sick to go themselves to pick it up. If you read the complete article, you would find there is not and age or financial class distinction.

Marijuana delivery services evade bans on dispensaries, spreading across California

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June 5, 2010 | Gary Cohn and Michael Montgomery, California Watch

A flourishing and unregulated industry of pot delivery services is circumventing bans on storefront dispensaries and bringing medical marijuana directly to people’s homes, offices and more unconventional locations across the state, records and interviews show.
The unfettered delivery of marijuana through hundreds of these services highlights how quickly California’s fabled pot industry is moving from the shadows and into uncharted legal territory. These new couriers include enterprising farmers, business entrepreneurs and even a former Los Angeles pot dealer methodically switching her former clients to legal patients.
In newspapers and on the Internet, hundreds of “mobile dispensaries” advertise a wide range of strains and other products, such as brownies and cookies laced with THC, the active ingredient in marijuana. One service delivers organic vegetables along with medical marijuana, as part of a “farm-direct” service.
Some operate in multiple counties, including jurisdictions where storefront dispensaries are banned, or make local deliveries to drop-off points, such as Starbucks parking lots and gas stations. At least three ship to clients around the state using private prescription-drug couriers.

Matt Mills McKnightAngel Raish suffers from conditions related to a brain tumor. She uses a delivery service for her prescribed marijuana.

Although delivery of medical marijuana is not a new phenomenon, advocates say the growth of these services could be a game-changer in the state’s pot war, which pits law enforcement, elected officials and community groups in some localities against dispensary owners and patients.
And these businesses could increase in popularity if voters approve an initiative on the November ballot that would legalize pot possession.
“They’re delivering the product better, cheaper, more discreetly and probably at a higher profit rate than dispensaries,” said Allen St. Pierre, director of the National Organization for the Reform of Marijuana Laws, which advocates legalization. “These delivery services are starting to grab more and more market share.”

This story was reported in collaboration with KQED public radio, with assistance from the USC Annenberg School for Communication & Journalism. It was edited by Robert Salladay and copy edited by William Cooley.

Filed under: Public Safety, Health & Welfare

Tags: Los Angeles, medical marijuana, regulation, Riverside, San Francisco