The most important part of developing a new product is deciding what the customers want or need. If you are fortunate enough to develop a product or service that most people want or need, you will be a successful entrepreneur.
Wilbur Wright said "If you are looking for perfect safety, you will do well to sit on a fence and watch the birds." I believe he was trying to tell people not to be afraid. Entrepreneurs should explore new ideas and products, and yes it is risky, but if you do not try you can not succeed.
Some people have a natural instinct for product development, but some people will have to try and try again and again. Nobody should ever give up if they feel their product will be valuable to the customers. If you have an idea that does not seem to be just the right thing, it might be something that is very simple to turn it into the right thing. This is why it is important to know what the customers are looking for when the product is in the development stage.The world would be a very different place if there was nobody willing to take a chance on their ideas.
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