Real World Marketing

     Starbucks is a good example of real-world marketing. They really work  hard to please their customers. They are now allowing customers to make their own custom drinks. They have  removed the breakfast sandwich not only because of the cost involved, but also because the smell interfered with their core product, which is coffee.
      Chick-fil-A started a new trend when they took a stand on the social issue of same sex marriage. They come out with the statement that they agree with the biblical version of what a family should be. Great for them! Everyone should be honest with what they believe in. Dan Cathy's statement differentiates the Chick-fil-A chain from others on this social issue. I do  not think it hurt their business at all. I would say it  only made them more popular. They are always busy. Hats off  to Chick-fil-A. They not only have excellent service and good food, but they believe in expressing their Godly belief! They also promote a great place to work.

      I found this on pharmaceutical marketing that is very interesting. There is a lot more to the article if  anyone would like to read more about this.

 http://en.wikipedia.org/wiki/Pharmaceutical_marketing

Pharmaceutical marketing

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The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (June 2011)

Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.
Many countries have measures in place to limit advertising by pharmaceutical companies.
Pharmaceutical company spending on marketing far exceeds that of its research budget.^[1][2] In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002.^[3] In 2005, money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion.^[2] When the U.S. numbers are broken down, 56% was free samples, 25% was pharmaceutical sales representative "detailing" (promoting drugs directly to) physicians, 12.5% was direct to user advertising, 4% on detailing to hospitals, and 2% on journal ads.^[3] There is some evidence that marketing practices can negatively affect both patients and the health care profession.